When he introduced plans to develop Sota — the 12-story condo/hotel mixed-use project at the corner of Main Street and Goodrich Avenue — Rodrigo Trepp of Trepp Development called the area “what’s happening next” in downtown Sarasota.

Indeed, redevelopment is active on the eastern end of Main Street, also known as upper Main Street, with multiple residential and mixed-use projects either under construction or in planning. Located in one of four federally designated opportunity zones, the area bisected by the intersection of Main Street and U.S. 301 is ripe for investment.